The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This included extensive market research, focus groups and interviews. Results showed extremely high market demand, indicating the ability to support more suites than planned. It was the project team’s recommendation that the suite inventory remain the same and that the pricing be increased to capitalize on market demand. As a result, all suites sold out at the escalated price per suite in a Major League-record 37 days. During the suite sales campaign, the project team developed an innovative new Premium Seating product called Scout Seats, located in the lower sections behind Home Plate and between the batting circles. Scout Seats sold at a price point more than double traditional club seats and included a benefits package of admission to special events, access to the Cincinnati Bell Lounge and more. The project team subsequently sold the Naming Rights to Great American Insurance for $75 million over 30 years. In total, Superlative generated over $120 million for the Cincinnati Reds.
