Connacht Rugby retains Superlative as Naming Rights agent
The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and…
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Category: Arenas, Ballparks & Stadiums
Miami Heat, MDC, Superlative announce $212m naming rights agreement with FTX
Miami-Dade County announces new naming rights agreement with FTX
American Airlines Arena Could Get New Name
With a year left on American Airlines’ original sponsorship deal for the Miami Heat’s arena on Biscayne Bay, Miami-Dade on…
The Superlative Group Spearheads Search for ESA Naming Rights Partner
The newly christened entertainment and sports arena enjoyed its grand opening on Sept. 22, but don’t be surprised if the…
Superlative Undergoes Phase I Valuation for Oswegoland Park District
The Superlative Group was hired by the Oswegoland Park District in Illinois to conduct an Asset Inventory and Valuation assessment…
Superlative Hired to Assess and Value Orange County Great Park
The Superlative Group was recently retained by the City of Irvine to complete an Assessment and Valuation of Amenities and…
South Towne Expo Center to be Remarketed as Mountain America Expo Center
West Jordan—Salt Lake County announced a new 10-year partnership with Mountain America Credit Union. As part of the naming rights…
Goodbye Bielenberg: Introducing HealthEast Sports Center
WOODBURY, MN — HealthEast has become the named sponsor of the city’s Bielenberg Sports Center after the Woodbury City Council…
Xavier Basketball Arena Scores New Name
Superlative was retained as the exclusive agent for Xavier University’s new basketball arena. Working directly with the President’s office, Superlative…
New Name, New Turf for Local Douglas County Stadiums
Parker Facility now called EchoPark Automotive Stadium.
New Name for University of Cincinnati’s Arena
The Superlative Group was the exclusive Naming Rights sales agent for the University of Cincinnati’s Myrl H. Shoemaker Center. The…
MercyRockford to Pay for Naming
MercyRockford Health System will pay the Rockford Park District $2 million over 10 years for naming rights to the region’s…
Rockford Downtown Sportscore to be Renamed UW Health Sports Factory
ROCKFORD — Sportscore Downtown has a new $1.9 million name: UW Health Sports Factory. UW Health, which merged last year…
Great American Insurance Secures Naming Rights
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This…
INTRUST Bank Lands Naming Rights for Largest Kansas Indoor Arena
Superlative was hired by Sedgwick County to evaluate the Naming Rights, sponsorship and premium seating revenue potential of their new…
Naming Rights for Cleveland Convention Center Fetch $10 Million
Officials say Akron-based FirstMerit Corp. is one step closer to landing the naming rights to the Cleveland Convention Center.
Superlative Valuation Proves Success for Sale of Naming Rights
Superlative completed a valuation of the Naming Rights of the new MLS Stadium. The valuation was used throughout the process…
New Name Debuts for Cincinnati Reds Stadium
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This…
Anheuser-Busch Buys Cardinals Stadium Naming Rights
Superlative was hired to conduct a comprehensive asset inventory and valuation of the Cardinals’ potential sponsorship, club suites and premium…
CHS Buys Naming Rights for New Saints Stadium
CHS Field may not have the classic baseball ring of names like Lowertown Yards or Broadway Park, or offer a…
Meridian Centre Suites Sales Net $3.1 Million
There were 21 of the 24 available special boxes in City of St. Catharines leases that ranged from five-20-year terms…