Superlative Paves the Way: Secures First-Ever Presenting Sponsorship for DPAC with First Horizon
First Horizon is now the presenting sponsor of Durham Performing Arts Center. The announcement of the venue’s first ever presenting…
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Author: Superlative Group
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
CLEARWATER — The city has announced that the BayCare health care group has come aboard as its naming rights partner…
Superlative Stitches Multiyear Partnership between Kent State and Cleveland Clinic
Cleveland Clinic will serve as the medical services provider to support Kent State student-athlete health and wellness. It will provide…
Superlative Takes Center Stage: Secures Naming Rights to Raleigh’s Premier Arts Venue
The Duke Energy Center for the Performing Arts in downtown Raleigh will soon have a new name. Martin Marietta will…
Kent State announces $28m gift, largest in history
The largest single gift in Kent State University history, by Ambassador Edward F. Crawford, will complete the capital campaign to…
Superlative secures $13.4m for City of Irvine
The City of Irvine’s agent, The Superlative Group, has secured a multi-million dollar naming rights deal with UCI Health for…
Connacht Rugby retains Superlative as Naming Rights agent
The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and…
Superlative Generates Revenue for Cedar Fair
Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar…
Caesars Chooses Superlative for Valuation
Caesars hired Superlative to perform the Naming Rights valuation for The LINQ Promenade
Superlative selected to represent Inspire Integrated Resort
Superlative Values Inspire Arena
Michigan State University Hires The Superlative Group
Michigan State University hires The Superlative Group
Miami Heat, MDC, Superlative announce $212m naming rights agreement with FTX
Miami-Dade County announces new naming rights agreement with FTX
Roebbelen Contracting Inc. becomes name sponsor of @the Grounds’ Placer Valley Event Center
The Placer Valley Event Center, the centerpiece of the $47-million transformation of @the Grounds in Roseville, will become the Roebbelen…
American Airlines Arena Could Get New Name
With a year left on American Airlines’ original sponsorship deal for the Miami Heat’s arena on Biscayne Bay, Miami-Dade on…
The Superlative Group Spearheads Search for ESA Naming Rights Partner
The newly christened entertainment and sports arena enjoyed its grand opening on Sept. 22, but don’t be surprised if the…
The California State University System Hires The Superlative Group to Provide Strategic Partnership Advisory Services
Superlative was recently selected by the California State University system to provide Strategic Partnership Advisory Services for the member institutions…
Cincinnati Children’s Hospital Medical Center Looks to Superlative for Valuation & Sales
CCHMC recently hired Superlative to identify and value sponsorships and Naming Rights to non-traditional categories and assets such as scrubs,…
US Army Appoints Superlative for Healthy Army Communities
Superlative was recently appointed through the Army’s operational consulting agencies to perform a sponsorship asset inventory and valuation for its…
Superlative Undergoes Phase I Valuation for Oswegoland Park District
The Superlative Group was hired by the Oswegoland Park District in Illinois to conduct an Asset Inventory and Valuation assessment…
Superlative Hired to Assess and Value Orange County Great Park
The Superlative Group was recently retained by the City of Irvine to complete an Assessment and Valuation of Amenities and…
Superlative Partners with the Cleveland Orchestra To Value and Sell Sponsorships and Naming Rights
The Superlative Group to value and sell marketing rights for the Cleveland Orchestra’s assets.
Superlative Signs Agreement with UC Davis to develop University-wide Partnership Program
Superlative and UC Davis partner to value marketing assets.
Superlative To Value Naming and Sponsorship Opportunities for Wolf Trap Foundation for the Performing Arts
Superlative signs contract with Wolf Trap Foundation for the Performing Arts.
South Towne Expo Center to be Remarketed as Mountain America Expo Center
West Jordan—Salt Lake County announced a new 10-year partnership with Mountain America Credit Union. As part of the naming rights…
Sycuan Casino Inks $25.5M Naming Rights Deal for MTS Green Line
The trolley’s 24-mile long Green Line that runs from East County to downtown is now the Sycuan Green Line. The…
The Superlative Group Named Exclusive Sales Agent for 20th Century Fox World Malaysia
Kuala Lumpur, Malaysia – The Superlative Group has been selected as the exclusive sales agent to market opportunities for 20th Century…
Joint Naming Rights Partners Announced for GRTC
The Superlative Group was hired by Greater Richmond Transit Company to create a corporate sponsorship-marketing program. The project team reviewed…
Goodbye Bielenberg: Introducing HealthEast Sports Center
WOODBURY, MN — HealthEast has become the named sponsor of the city’s Bielenberg Sports Center after the Woodbury City Council…